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Crunchgear’s Requiem for Commercial Radio


Here’s a philosophical question: if you were dead, would you know it?


According to Crunchgear’s Nicholas Deleon, commercial radio is definitely dead, yet it lumbers on as if it’s still the golden days of Top 40 radio. In a long, but well-argued piece, Deleon notes that listeners no longer have to wait for commercial radio to discover "today’s most popular music." It’s this slogan that’s being used by New York’s new Fresh 102.7 to claim the station has relevance (since they killed the longstanding K-Rock classic rock to make way for it).


Deleon says new technology like Imeems, Pandora, MySpace, YouTube and even Twitter (among others) are now the hot spots to find new sounds. We’ll add that the tons of great Internet radio stations available are also a good way to discover new music.


It’s not mentioned in Deleon’s piece, but across the country in California, the FM station KLSX recently ditched its talk format (featuring Adam Carolla and Tom Leykis) for Top 40.  That’s two major markets, so radio people obviously think there’s still a market for this stuff. Time will tell if the masses agree.