Mark Morrison I Am What I Am

In 2006, Innocent Man, British singer Mark Morrison's second full-length albumand follow up to his 1996 smash Return of the Mack, failed to catapult Morrison into the limelight of his heyday. Not discouraged, Morrison is pushing ahead with a third studio album four years later, I Am What I Am. Morrison is even embarking on his first European tour in 13 years to support the record, which begs the question: what's the rate of diminishing returns on singing "Return of the Mack" 14 times in one set?

Abstract by Matthew Richardson