Review ·

The Beginning is something of a misnomer for a Black Eyed Peas album; over the past decade, The Black Eyed Peas have gone from critical favorites after their 2003 breakthrough Elephunk to far and away the richest band in  the world, promoting and licensing their increasingly popular music up the wazoo as their critical plaudits have plummeted. 2009’s The E.N.D. and its singles “Boom Boom Pow,” “I Gotta Feeling” and “Imma Be” set several digital sales records on its way to double platinum certification. After a performance in Summer Stage for Good Morning America in late July 2010, fresh off an internationally popular World Cup performance will.i.am made the surprise announcement of the band’s next album The Beginning, set for the end of the year, and said the album “symbolizes growth, new beginnings and starts, fresh new perspective.”

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album cover art added!

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supposedly out on Nov. 30

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