Zooey Deschanel Shills for the Fabric of Our Lives (Video)

    It’s easy to forget, given her near ubiquity in indie-land, that most people don’t know Zooey Deschanel. They might confuse her with Katy Perry, or vaguely recognize her from one of her very bad movies (cough, The Happening, cough, Tin Man, cough, Failure to Launch). But Deschanel’s commercial breakthrough might be around the corner, thanks to this new ad that finds her singing an original song about cotton, aka the fabric of our lives. As far as shills go, this is pretty rough (creating an original song for a fabric ad?), but it’s still somehow less egregious than most. I can’t put my finger on it. Maybe because the song sort of sounds like a She & Him track, thus a song Deschanel would perform in a live setting? Or maybe because I’m willing to forgive her because that She & Him album was actually okay, and not as awful as basically every other movie star’s foray into music. [Videogum]