What Amazon’s Lady Gaga Firesale Will Cost Her Label

    Lady Gaga’s Born This Way is the story that keeps on giving for sites that analyze chart performance, namely because of that 99-cent sale on Amazon. Now that the sales of the album have cratered–significantly–there’s the whole question of what the 99-cent sale will cost Interscope. Probably a lot, according to Billboard, since the label shipped something like 2.1 million copies, and the physical sales to date are only around 700,000 copies, which could lead to massive returns of the album for Interscope, assuming that the album’s physical sales don’t pick up. Interscope is going to be left holding the bag, because the label had no idea that the Amazon deal would be so huge, and shipped like the album would sell like pancakes. Read the report at Billboard.