It’s getting difficult to tell whether The Weeknd is the most charitable or the most diabolical in the business right now.
With how much the Canadian R&B luminary has given us since the release of his third album, Starboy, it’s tempting to wonder whether or not there’ll be some sort of cruel catch that follows the string of gifts.
The most recent offering from the Toronto-born singer is the music video for Starboy‘s fifth single, “Secrets.”
Set in the Brutalist halls of the University of Toronto, the video sees the Grammy-winning artist stoically wandering throughout his hometown’s flagship academy in the midst of a surrealist fever dream. Featuring Canadian musical compatriot Black Atlass, the two singers appear in competition for a common, elusive love interest whose motivations are as veiled as her desires are duplicitous.
The mise-en-scène formulated by director Pedro Martin-Calero is equal parts foreboding and seductive as the levitating bodies, the mazes of deceiving mirrors, and anxious sense of dread are submerged in strokes of suggestive burgundy and creamy white. It’s hard not to think of the recently relaunched Twin Peaks, as reality contorts and bends in the university in a manner that feels almost distinctly Lynchian.
The video was released just as the artist’s first leg of his Legend of the Fall world tour came to a close. The dates for the tour’s second leg have yet to be announced.
Starboy, perhaps true to its name, was The Weeknd’s second album to debut at no. 1 on the Billboard charts and enjoyed the third strongest opening week of 2016 behind Beyoncé’s Lemonade and Drake’s Views. More impressive, upon the album’s release, all the album’s 18 tracks entered Billboard‘s Hot 100—a strikingly rare feat, needless to say.
In addition to satiating the masses’ visual appetites with his own arsenal of hits, The Weeknd previously appeared in the video Lana Del Ray’s “Lust for Life” video last month.