Clearly Brit rockers The Darkness had some grand plans in mind when they announced their reformation. The band appeared in a Super Bowl commercial for Samsung last night, which was based around the anthemic Permission to Land song “I Believe In a Thing Called Love.”
Justin Hawkins and his band featured in the ad, with the heavily mustachioed singer even digging out one of his trademark one-piece outfits for the occasion. It fits into Samsung’s latest campaign, which makes fun of Apple fans waiting in line for the next big product launch, although The Darkness definitely push it into the realm of the absurd.
Check it out in the clip below.