All the way from Johannesburg, South Africa comes Spoek Mathambo, one of Sub Pop’s three recent hip-hop signings in the past year or so. The other two, of course, are Shabazz Palaces and THEESatisfaction. Mathambo fits in nicely with their otherworldly vibe as he shares their affinity for synthesizers and forward-thinking hip-hop. And to prove the latter point, he teamed up with the folks at Don’t Watch That to perform and record a braggadocio-heavy track in the streets of London. As the rapper tweeted earlier today, “music videoin the streets of london.song recorded during the video shoot…2 cameras…2 shots…2 takes…1 mic…BANG.” He summed it up better than I ever could.
You can watch the video on Vimeo.