Apparently when Pharrell Williams linked with liquor giant Diageo to make his own (disgustingly named) line of alcohol, it meant that he had to do promotional stuff for their own brands. Because here is in the “Start Pure” commercial for vodka brand Smirnoff, which also features “Truth or Dare” from his electro-rock rap group N.E.R.D. Get a good look at this one, U.S. residents, because we probably won’t be seeing the TV spot here in the States. It was specifically created for the Australian market, according to the Neptunes’ website. Still pretty cool, though.
You can watch the commercial below.