Three months after pulling all advertising for Gangster Squad in the wake of the Aurora shootings, Warner Bros. has released a new trailer for Zombieland director Ruben Fleischer’s period action movie.
The original trailer for Gangster Squad featured a gunfight set in a movie theater, which was set to be the big finale for the movie. However, after the tragedy in Colorado, the studio decided it would be best to delay the release of the film in order to reshoot the climax.
The tone of this new trailer has definitely shifted the tone of marketing, showing scenes from film - set in the ‘40s – to a modern rap soundtrack. Anachronistic music aside, Gangster Squad could really go either way. At times, this trailer looks like we’re watching a bunch of actors playing dress-up and Fleisher really doesn’t seem like a good match for the material. Also, top-billed actor Josh Brolin barely gets any screen time here, with he trailer’s focus mostly being on co-stars Ryan Gosling, Sean Penn and Emma Stone. The highlights of the clip mostly come from Penn’s scenery-chewing - yet highly entertaining – performance.
It’s hard to tell how good Gangster Squad will be, but here’s a sign: it hits theaters on Jan. 11, 2013, right during the time of year most studios dump their worst movies into release.
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