The folks at BMW are apparently looking to reach a much younger crowd with one of their newer models. They have commissioned Lupe Fiasco and his latest hit single, the Trey Songz-assisted “Out of My Head,” for use in their 2012 650i series commercials. You might have noticed that there was a 7 series Beamer in the song’s video, though who could have known that lil’ spot would have led to this. In the commercial, Lupe cruises around and speaks on the car’s ConnectedDrive features, which include social network apps, global radio, and GPS navigation.
You can watch the commercial below.