Like it or not, looks like we’re going to be seeing a lot more Lana Del Rey this year. The sultry singer, who recently became the new face of clothing store H&M, will also become the center of a new advertising campaign for the Jaguar F-Type.
Del Rey lent her newest track, “Burning Desire” — a cut off the upcoming Born to Die: Paradise Edition that features quite a bit of suggestive heavy breathing — to an extended commercial for the luxury car. She also made an appearance at a Jaguar launch party in Paris yesterday evening, where she performed “Burning Desire” for the invite-only crowd. Check out the commercial and Del Rey’s rendition of the track at the Jaguar event below.