Somewhere between touring the world with Kanye West and raising a child with Beyoncé, Jay-Z has found the time to re-invent a basketball team. As co-owner of the Nets, Jay-Z has been a major spokesperson for the team’s upcoming move from New Jersey to Brooklyn.
In a recent interview with MTV, Jay-Z discussed the thought process behind the Nets’ new, retro logo. “I wanted to make it really classic and strong, go back to Brooklyn and what we’re about,” said Jay-Z. “It’s real gritty and we’re not about flash … well, sometimes. Just the roots of Brooklyn as just this very bold, strong, simple logo. It was really a take off the old subway signs. If you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.” [MTV]