We reported not long ago that Dean Blunt and Inga Copeland, of the mysterious production outfit Hype Williams, will be releasing an album together called Black is Beautiful. The project will be out via Hyperdub on April 16 in the UK and April 17 in the States. Between its album artwork–which is a big red square with equally large white text that just says ‘EBONY’–and this preview trailer, it is, as you might have figured, going to be tough to guess where exactly Beautiful is going.
The trailer is actually a re-performed WWE (yes, World Wrestling Entertainment) advertisement in which the great coming of Something and the end of the world are cryptically detailed. The YouTube video is simply titled “1.” It’s kind of surreal, kind of religious and pretty much the perfect way for these artists to get people further interested in the upcoming record. Watch it for yourself below. [FACT]