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Watch: David Lynch Directs Lana Del Rey's "Blue Velvet" Music Video For H&M

A polarizing pop star, an experimental filmmaker and a Swedish clothing company join forces for a new commercial and, surprisingly, it works. To promote their fall 2012 collection, H&M enlisted the help of singer/songwriter Lana Del Rey and filmmaker David Lynch.

The result is a two-minute music video of LDR performing Bobby Vinton's “Blue Velvet” while a series of Lynchian characters (little person and all) look on. The only indication that the video is tied to a brand is the sudden H&M title card at the very end. Watch the clip below. [HT]

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