This has to be the proudest moment in the history of Eau Claire, Wisconsin's Chamber of Commerce: Justin Vernon shouted out his hometown during his totally endearing acceptance speech for Best New Artist during the Grammys last night.
Vernon had a bunch of bad things to say about the Grammys pre-show (he said he never wanted to win Grammys, and that he wouldn't perform for them), but he apologizes during his speech, before thanking everyone from Jagjaguwar to his parents. Turns out dude is more earnest than everyone imagines.
My Wisconsin pride is going through the roof for some reason. Watch the video below. J. Cole's face is the best here: