It looks like the zombie obsession is here to stay, and AMC has been further solidified as a strong host for television drama. Last night, The Walking Dead premiered its third season on AMC, and viewers paid attention.
According to The Hollywood Reporter, the episode had 10.9 million viewers. Not only is that the most-viewed episode of the series so far; it’s also the most-viewed episode of any basic-cable drama in history. The audience increased by more than 50 percent from the show’s second season premiere.
AMC aired the premiere three times last night, at 9 p.m., 10 p.m. and 12 a.m. The three broadcasts attracted a totally of 15.2 million viewers. The first airing had 7.3 million viewers in the 18-49 demographic.
AMC is thrilled about the accomplishment. Network president Charlie Collier said, “Thank you to the fans for making The Walking Dead such a tremendous success. We are honored and humbled that television’s largest adult audience resides on AMC. So many people on both sides of the camera worked tirelessly on this project, and I thank and congratulate each of them for their amazing contribution.”
The premiere might have attracted more viewers thanks to the network’s series marathon leading up to the season opener, as a part of AMC’s annual Fearfest.