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Vevo Has Paid $100 Million In Royalties Since 2009

Vevo Has Paid $100 Million In Royalties Since 2009

Back in the day, so to speak, music videos were used as a free promotional tool for an artist's new project, be it a single or a full album. But now, they're used as a direct form of income as labels, songwriters, recording artists, and other copyright holders are making some scrilla off videos being watch online. According to the Los Angeles Times, Vevo has paid more than $100 million in royalties since its inception in 2009. How does it come up with that money? Through advertisements, of course, many of which can be seen prior to the airing of a music video. [DS]

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