Rumors have been swirling about something new coming from Tyler, the Creator after the rapper shared an ambiguous image on Twitter that read, “7 Days Boy!” Details were scarce, but now we have a new song from the California artist entitled “Who Dat Boy” featuring frequent partner in crime, A$AP Rocky. The track comes equipped with a striking new video, too, directed by Wolf Haley, Tyler’s directing moniker.
The perplexing video opens with Tyler engineering some type of bomb that eventually explodes and blows off half of his face. He stumbles through a suburban neighborhood as police and fire trucks storm to the scene of the explosion. Tyler starts beating on the door of another house down the block where A$AP Rocky lets him in and begins to do surgery on his severed face. Blood spurts on Rocky’s surgical mask as he sews a new face onto Tyler. The two leave the house, Tyler with a poorly-sewn-on white face, and start to drive. The video ends with clones of Tyler dancing and singing in a park full of pink flowers.
This is the first official release from the rapper since his 2015 album, Cherry Bomb. It opens with menacing synths and eerie electrical sound effects. A brooding trap beat drops, oozing with 808 fuzz. Tyler’s deep, gritty voice spits off clever, self-praising bars: “N*gga fresh to death like he got dressed in a coffin / Cons, overalls, and a striped shirt / The boy drip swag like a broken faucet.” Rocky delivers some fire bars, too, mostly sticking to his high fashion name-dropping methods, “Wear the Gucci bow tears, finna let ’em in / N*gga, dollar sign was my favorite number at the time.”
Tyler is never afraid to be shocking, and this video is further confirmation of the creative delight he takes in making people uncomfortable. But with his unique artistic style and excellent rapping skills, it’s not a bad discomfort. Last year, Tyler, the Creator remixed Kanye West’s “Freestyle 4” with A$AP Rocky to assist in the video. Revisit it below.