It was just a month ago that we posited the question of whether or not Turntable.fm’s best days were over as the site continued to see its traffic fall and then become stagnant at a much lower level than when it launched last summer. But now, we’re pretty damn sure that we spoke too soon.
Billboard reports that Turntable.fm founder Billy Chasen and co-founder Seth Goldstein announced at SXSW today that their company has officially gone legit: They have inked a licensing deal with all four of the major labels. Yeah, this is pretty huge and should only mean much bigger things for Turntable.fm moving forward.
Here’s what Goldstein told Billboard.biz:
“This feels like an all-time record speed launch – when we launched we really didn’t come at this from the music industry, it was all new to us,” Goldstein [said]. “Our model is unique – we’re not a radio service, not an on-demand service. We have interesting aspects that really require some out-of-the-box thinking. We felt that from the get-go the labels were absolutely different from what I’d been led to believe. They gave us a lot of time and attention. Compared to their user base, we’re a tiny service in the broad scheme of things.”