Oh, the French. While stateside we’ve been collectively hemming and hawing over the morality of having a dead guy perform digitally at music festivals, the “Virtual Tupac at Coachella” was awarded a prestigious Cannes Lions Titanium Award.
The nebulous-sounding Digital Domain Media Group entered their creation into the 59th annual Cannes Lions International Festival of Creativity in Cannes, France and a panel of experts from ten of the world’s top ad agencies anointed the hologram, beating out 500 other entries.
Says Ed Ulbrich, chief creative officer of Digital Domain: “When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge. Having ‘virtual 2Pac’ and the idea of virtual performers recognized with a Cannes Lion Titanium Award is beyond exciting.”
Also beyond exciting–for Tupac’s rights holders, that is–is the fact that the hologram boosted album sales by 500% and the sales of Tupac track “Hail Mary” by a staggering 1500%. [All Hip Hop]