News
Tune Yards Selling BlackBerries Now (Video)
When you think of songs used to sell phones, you typically think of shiny, happy,
easy sounding songs meant to convince people the Razr they're still using is a piece of shit, and they need to buy a new phone. You certainly don't think idiosyncratic indie-folk, which is why it's so jarring to hear Tune Yards' "Fiya" in a new ad for the BlackBerry Torch that features people talking about how rad the new BlackBerry is. Congrats to Tune Yards; you've finally grown big enough for people to wonder if you "sold out." [Stereogum]
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this is pretty nutty. never thought i'd hear a tune-yards track in a commercial. good for them!