When you think of songs used to sell phones, you typically think of shiny, happy,
easy sounding songs meant to convince people the Razr they're still using is a piece of shit, and they need to buy a new phone. You certainly don't think idiosyncratic indie-folk, which is why it's so jarring to hear Tune Yards' "Fiya" in a new ad for the BlackBerry Torch that features people talking about how rad the new BlackBerry is. Congrats to Tune Yards; you've finally grown big enough for people to wonder if you "sold out." [Stereogum]
this is pretty nutty. never thought i'd hear a tune-yards track in a commercial. good for them!