Transition of music videos to online medium leading to clowns, fire-eaters, and Beyonce in a catsuit

    Portable video is now killing the classic video star. Instead of having to wait patiently with a finger poised over the "record" button of the VCR to catch a favorite clip, music videos are constantly available to fans online. This gives users unlimited access to music, but opens up another can of worms for video directors. Sean Drake, director of Panic At The Disco’s "I Write Sins Not Tragedies," offers the following opinion on the drawbacks of making videos in a connected world:

    "When I make a video, I just assume that the majority of watchers are going  to be on the Internet…IM-ing someone in a chat [while] doing some other task on Word or checking their Facebook."


    Drake goes on to reveal a few tricks of the trade for making videos to be viewed on the computer. For the Panic At The Disco (Is there some shorter way to refer to that band?) clip, he front-loaded a images including clowns,  fire-eaters, strippers, and accordion players. For an upcoming Lady GaGa video, he says that he worked to keep the singer in the middle of the frame, even though it’s not in line with the traditional rules of cinematography. The need for simplicity is also stressed, as Beyonce’s dance number in "Single Ladies" is cited as an example of the minimalism and quick cuts favored for online watching. The full interview can be found at the NPR website.  [NPR]