News
Ticketmaster To Roll Out Dynamic Pricing, Theoretically Scalp Its Own Tickets
Ticketmaster, long a paragon of customer service and beloved institution to all that is egalitarian and rebellious in rock and roll, is now ready to give its customers dynamic pricing. In a nutshell, this allows Ticketmaster to offer tickets, perhaps in similar locations, to buyers for very different prices. If a person can't wait to see Britney Spears and has purchased tickets to three of her concerts in the past, Ticketmaster can offer a "special" deal at a certain price. It can also identify a buyer that might only be sort of interested in Brtiney (these heathens do exist), and offer them similar tickets for a lower rate. The company can also make moves with unsold tickets, essentially cutting out scalpers and other after market sellers. [Digital Music News]
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