Of the artists not called the Flaming Lips, T.I. was the most interesting addition to NBC’s new ad campaign that features musical re-interpretations of NBC’s famous chimes. Would T.I. rap the chimes? Would he rap over a chime beat? How can a rapper re-imagine three notes?
In the end, T.I. opted to rap about how great NBC is (good sitcoms, good shows) in about 10 seconds before the chimes come in unaltered. Not exactly the most riveting stuff. But at least it’s more entertaining than Heroes. Seriously, that show is awful. To watch T.I.'s clip, go here. [Nahright]

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I'm curious to see what the artists do with NBC's chimes, especially T.I. and The Flaming Lips. Seems like a smart move on NBC's part too.