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This She & Him iPhone Ad Doesn't Make Any Sense (Video)


I know my personal life is boring to you (it's boring to me too), but BEAR WITH ME here. While standing precariously close to a propane grill we had not tested properly yesterday afternoon, an old friend from college dropped this knowledge bomb: (Paraphrasing) "Dude, have you seen the new iPhone apps commercial?" I had not. "That commercial sucks. It acts like someone who would listen to Neon Indian or Grizzly Bear would have no idea who She & Him are." I promised my friend I'd look into the matter and blog about it--because this is what adults do, and we cover our fair share of indie rock in commercials here--so above is the commercial, and below is my thoughts.



Holy crap dude, you were right. This ad doesn't make sense. There are a few presumptions that don't make sense here:


1. That anyone actually has the entire Owl City album on their iPhone.

2. That said Owl City lover would also really like Neon Indian, Grizzly Bear and Phoenix, because, no, there is not overlap between their audiences.

3. That someone who has painstakingly built a stereotypically indie musical selection on their iPod wouldn't have already had a leaked version of She & Him's Volume Two on their iPod.

4. That said person wouldn't be able to pick Zooey Deschanel's voice out without a stupid app.


I'd be insulted by the indie-bating nature of this commercial if it hasn't been done by every product from iPods to Cool Whip to Jockey shorts in the last week. But yeah, college friend, you were right, this is pretty dumb.  

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Grizzly Bear
Neon Indian
She & Him

^Great commentary^ The insinuation that She & Him is some sort of obscure band you would need help tracking down the name of is hilarious.

/site_media/uploads/images/users/MFB/profilepicjpg.jpg MFB


/site_media/uploads/images/users/daba/me-bermudajpg.jpg Daba

Why this write-up doesn't make any sense:

You use a propane grill? Gross. Get some charcoal, dude.

/site_media/uploads/images/users/Bildungsromania/djkittygalorejpg.jpg Bildungsromania

It was not my choice--my buddy just bought the grill yesterday. I prefer charcoal as well. Though our burgers cooked in something like 43 seconds on the propane.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

Although I do like the TLC that's involved with charcoal, the convenience of propane is hard to deny.

/site_media/uploads/images/users/Al/batmulletjpg.jpg Al

How dare this commercial not be as cool as Andrew Winistorfer. Forget the fact that in barbie commercials the kids are all dressed up but in reality my daughter is wearind sandbox stained play clothes; or the commercials that have people eating cheetos that arent high. What this commercial did do is explain all of the features of the app well. Oh wait but I forgot, we are so much cooler than 'normal' people because of our superior tastes.

/site_media/uploads/images/users/prefix/no-user-pic.gif wtaylorw

@wtaylorw it's not cool or not cool. the commercial doesn't make any sense. if you have neon indian and grizzly bear on your ipod, you'll know about she & him.

/site_media/uploads/images/users/daba/me-bermudajpg.jpg Daba

My favorite part was the usage of the phrase "my iPhone" 3x in 30 seconds. That's how regular people talk after all.

Nate Davis

i find this review to be reeking of hipster pretentiousness


If you look closely, you'll see she also owns albums from Ne-Yo and Matt Costa, which is a weird coincidence since they are co-headlining the "Propane Is Number One" tour this summer.

/site_media/uploads/images/users/NumberOneDad/38895376.jpg NumberOneDad

Tickets to the El Rey concert were sold out in minutes, and long before "In the Sun" was released. Nobody casually purchased a spur-of-the-moment ticket on-line.


While someone who listens to Grizzly Bear, Neon Indian, etc would probably be able to pick out a She & Him song, the Owl City bit only appears after opening the app showing concerts coming to town. This has nothing to do with the model hipsters supposed album collection.


@ Patrick: Watch again, the Owl City album is there in her iPod. You are blind.
@ Tom: I find your comment reeking of poopy.
@ wtaylorw: I wasn't bashing the commercial for being "un cool" I am saying that it doesn't make any sense. Which it doesn't. If you would read what I wrote, maybe you'd understand that.
Let it be known that @numberonedad is the dude who bought the propane grill and suggested this post.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

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