Last week at London retailer HMV, copies of Chris Brown's Fortune album were spotted (and photographed) bearing the warning label: "Do not buy this album! This man beats women." Employees at the store were quick in removing the stickers but by that time images were already circulating the internet.
Earlier today, NME reported the guerilla sticker group has struck (stuck?) again, and this time the victim is John Lennon. The group, who goes by Twitter handle @abusesticksout, is apparently reacting to the late singer's controversial past--accounts of both spousal and child abuse being the most serious.
In a statement to NME, a representative for HMV did point out that these efforts to promote awareness of domestic abuse may inadvertently benefit the targets, going on to say "I guess they got their point across pretty effectively...though, quite a few more people now know there's a new Chris Brown album out."
The group does not appear to have a publicized agenda for their labeling, although on their Twitter page they offer an email address for anyone interested in joining their efforts.