The Wednesday night ratings competition between reality singing shows The Voice (NBC) and The X Factor (Fox) resulted in higher ratings for The Voice but lower overall ratings for both shows, according to Variety. When The Voice went off the air at 9 o’clock, The X Factor saw improved ratings in its second hour.
Wednesday marked this week’s third episode of The Voice, which is in its third season premiere week. The show’s head-to-head battle with The X Factor will not be a regular occurrence, however, as The Voice will normally only air on Monday and Tuesday nights.
Wednesday night marked the second season premiere of The X Factor, which now features new judges Britney Spears and Demi Lovato, up against The Voice’s returning judges Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton.
In its two-hour premiere, The X Factor beat both The Voice and America’s Got Talent (also on NBC) in the 18-49 age range.
This singing competition rivalry comes during a much talked-about period for Fox’s other music contest American Idol, whose judging panel for next season still seems uncertain, with Mariah Carey added as a judge and artists like Keith Urban and Nicki Minaj in the running.