Director of Digital for The Beggars Group, Simon Wheeler, spoke in Australia last month about music blogs and how an organization like The Beggars Group, which serves as an umbrella for indie labels like Matador, 4AD, and XL, among others, has come to embrace the new, unspoken marketing system that these sites have created.
Wheeler makes comparisons between bloggers releasing songs and singles on the radio, saying "There's no new science here; this is just what the record industry has been doing for decades. We're just applying that to the digital age." It's an interesting and apt analogy, one of several worthwhile points that Wheeler makes in the above video.
It's nice to see the industry beginning to embrace the new ways that music is getting to the public, as opposed to the unmovable RIAA stance of increasingly ridiculous lawsuits. It's equally commendable to see the public responding in kind. Since adopting regular MP3 launches in advance of new albums, the label has seen their online sales double. It's like Field of Dreams, but with music instead of baseball. [Hypebot]
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