News

SXSW Generated $99 Million For Austin In 2009

11:09 a.m. · January 12, 2010 · by Andrew Winistorfer

A study by Greyhill Advisors, which was then published by the Austin Business Journal, reported that 2009's SXSW netted Austin, TX, around $99 million in 2009, which is obviously a whole lot of money spent on Washed Out merch. Also noted in the report is that the film portion of SXSW grew substantially in the last year, while SXSW Interactive attendance jumped 30 percent. [via Daily Swarm]