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Sunn O))) Would Like You to Buy a Pair of Jeans (And Scare the Shit Out of You) (Video)

5:27 p.m. · July 31, 2009 · by Andrew Winistorfer

I've had this long-held belief that Scandinavia is the craziest place on Earth. They get sun there for like 35 minutes a week, they have free health care, and everyone is in a black metal band. Plus, crushing black metal songs are used to sell jeans, like the ad above that features Sunn O)))'s "O)))BOW1" as the backing music for a jean company from Norway called Anti-Sweden. Apparently the company likes freaking out its customers via spooky ads. Either that or they're still pissed about the Swedes fucking up the meatball. [Stereogum]