When Stones Throw became 10 years old in 2006, the indie rap label celebrated the anniversary with the release of a compilation album. The aptly titled Stones Throw: Ten Years featured tracks from its ever-expanding roster of artists, from Funkaho to Madlib to Gary Wilson. But for the 15th anniversary, label head Peanut Butter Wolf wanted to do something special and that directly involves the fans. He mulled it over following what he described as a “great show in terms of turnout and audience participation” the night before in Sydney, Australia. That reminded him, he explained, that the label has very loyal fans.
PBW also remembered that Stones Throw artists tend to only have one video shot per release. Sometimes, such as in the case of J Dilla’s Donuts, no videos were shot. And one of the videos stuck out in PBW’s memory — Madvillain’s “Shadows of Tomorrow.” He dug it so much, in fact, that he included it on a DVD, even though no one knew who created it. He would later learn that it was Duey FM, who has also made videos for Diplo and M.I.A.
With all of that swirling around in his mind, PBW decided to celebrate the label’s anniversary with a video contest for the fans. The rules are as follows:
Pick any song from Stones Throw’s catalog. Edit your own video using any footage you want and upload it to youtube, vimeo, or some other public server. Send a link of it to firstname.lastname@example.org by July 1, 2011. You can do the found footage thing, shoot new footage of people lip synching or performing or combination of both.
Stones Throw will then place the 15 semi-finalists on YouTube. And after 30 days of keeping up with the videos’ view counts and comments — and PBW’s personal preference — a winner will be announced. Semi-finalists will get $200 credit for the Stones Throw online store. And the winner will receive a $1,000 check and a chance to direct an upcoming video for the label.
Head over to Stones Throw to check out the roster and get crackin’, all you directors.