Ever since it started nearly four years ago, there have been rumors that streaming music isn’t the only possible avenue for Spotify. Now come whispers that the service is looking to get into the TV game as a distributor.
The news comes from Danish public broadcasting station TV2 which claims that Spotify will be the provider for HBO Nordic. This channel will give HBO’s programming to Denmark, Norway, Sweden, and Finland as an over-the-top pay-TV service.
Of course, Spotify spokespeople are mum on the rumors, but it makes sense given the company’s footprint within Scandanavia. In Sweden alone, Spotify provides 90 percent of the country’s music revenue through its streaming service. Millions of users are already signed up across the region, so it would be conceivably easy for HBO to attract new customers via Spotify.
Still, doubts remain, especially given the fact that at the present time Spotify does not have the capability to provide video service of any kind. HBO Nordic plans to go live in mid-October as an internet subscription and on-demand service following a similar premiere in the U.S. [paidContent/Daily Swarm]