The Sony BMG fire sale is officially on

    It seems that the selling off Sony BMG, which had previously only been speculative, is finally starting to come to fruition. The German media group Bertelsmann, who owns 50 percent of Sony BMG, is looking to sell it off for about $1.5 billion in the next four to six weeks. Whether they can get as much for a sinking ship has yet to be proven, especially considering that the company fell to €1.5 billion in 2007, good for a 27 percent dropoff. The losses leveled off somewhat in Q1 2008, but no one is really optimistic about Sony BMG’s future right now. That doesn’t mean there won’t be any takers, but considering that Bertelsmann only merged with Sony 4 years ago, it’s not exactly spelling good things to come for the music conglomerate. [PaidContent