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Son Lux Unveils New Video For "Alternate World"

Son Lux Unveils New Video For "Alternate World"

Son Lux's Lanterns might be one of 2013's most underrated records. Ryan Lott (aka Son Lux) has developed a unique brand of synth-laden pop rooted in classical music, especially the minimalist tradition, which hits its apex in Lanterns with tracks like "Easy" or "Alternate World." Lott has now released a video for the track "Alternate World."

The video, directed by Truman & Cooper, is a hazy, dark interpretation of the song. The directors told Drowned in Sound, where the video premiered, the following aobut the video:

1) What matters for us are the true emotions. The song is so powerful that we wanted to push the actors to the edge to get a strong relationship, especially in the dark moments. We chose the actors partly because they knew each other for a long time so it was a bit easier for them to be really intense in a short amount of time.

Catch more from the directors and Lott himself on the video over at DiS

In other Son Lux news, 2014 Grammy-winner Lorde didn't miss out on Lanterns, as she showed when she covered Son Lux's "Easy" live earlier this week. Watch that here. Watch the video for "Alternate World" below.

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