If we are to believe Lady Gaga’s Twitter feed is a credible source of sales stats, then the Haus of Gaga has something big to celebrate: according to a recent Gaga tweet, she has sold 6 million bottles of ‘Fame,’ her signature perfume, in only a week. “The reaction to FAME has been overwhelming,” she tweeted yesterday. “6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel.” Gaga feted her perfume release on September 13 with a live show at the Guggenheim in New York, where she reportedly pretended to sleep inside a giant perfume bottle and “urinat[ed] in a champagne bucket.” Maybe she’ll branch out into fine wines next?
If Lady Gaga is second banana only to Coco Chanel when it comes to the world of fragrance, here’s a Prefix prediction: in 2082, grandmothers won’t smell like Chanel No. 5—they’ll be reeking of Fame. Whether this is a good or a bad thing is entirely up to you. [NME]