News

Seydisfjordur, Iceland, Becomes Sony Soundville

6:15 p.m. · October 14, 2009 · by Leah Urbom

In March, Seydisfjordur, Iceland, essentially said, "Pimp our ride!" to Sony by allowing the music conglomerate to install hordes of speakers around the small town. "Sony Soundville," as it was called, existed for a week and played music from Bob Dylan, Death in Vegas, and the Guillemots. No word on how much cash the town made, or if there was a curfew for the music (lights off at 10 p.m.?), but if it was on around the clock, there are surely a few more village crazies wandering around Seydisfjordur. [Daily Swarm]