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Seydisfjordur, Iceland, Becomes Sony Soundville

October 14, 2009 6:15 p.m. by Leah Urbom

 

In March, Seydisfjordur, Iceland, essentially said, "Pimp our ride!" to Sony by allowing the music conglomerate to install hordes of speakers around the small town. "Sony Soundville," as it was called, existed for a week and played music from Bob Dylan, Death in Vegas, and the Guillemots. No word on how much cash the town made, or if there was a curfew for the music (lights off at 10 p.m.?), but if it was on around the clock, there are surely a few more village crazies wandering around Seydisfjordur. [Daily Swarm]

 

BOB DYLAN , DEATH IN VEGAS , THE GUILLEMOTS , VIDEO
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2 Responses

October 14, 2009 at 6:54 p.m.

why did sony do this? is this for a commercial or something?
October 14, 2009 at 7:23 p.m.

Apparently it was just to make this little film and promote the brand as the ultimate in quality sound. Not that great of a promotion since it's taken half a year for the news to pop up in the U.S.

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