No, Mick and Keef aren’t getting bionic transplants to prop up their dessicated rock n’ roll bodies. Instead, the Rolling Stones have unveiled a new logo to celebrate the group’s upcoming 50th anniversary.
The group asked iconic artist Shepard Fairey–of “OBEY” and “HOPE” fame–to redesign their own iconic imagery. Fairey doesn’t do anything too radical, merely adding some celebratory script and the numbers “5” and “0” where the “S” and “T” would be in “Stones.”
The tongue logo itself was first used on the sleeve of the Stones’ 1971 album Sticky Fingers. Credit goes to John Pasche, a student at London’s Royal College of Art that received the commission from Jagger in 1969. “The design concept for the tongue was to represent the band’s anti-authoritarian attitude, Mick’s mouth and the obvious sexual connotations,” Pasche has said. “I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time.” And it has–only superceded by the group that brandishes it. [Rolling Stone]