News
Reebok commercial features Vashti Bunyan and... football players?
Football teams are about to start their training camps, so naturally they need a soundtrack to accompany their migration from faraway exotic beaches to dramatically lit stadiums across the country while wearing their Reebok shirts. But for some reason their marketing staff landed on Vashti Bunyan, and "Train Song." Who was the ad wizard that came up with that one?
I have to admit though, it works for me. Not because I have a heap of man-love for Peyton Manning or Chad Johnson, but because this commercial is awesome if you close your eyes and just listen. I mean, this is probably the only way Vashti was ever going to get on TV anyway, so who are we to hate on the bizarre pairing?
Freak-Folk Godfather/Deerhoof Inspiration David Garland Plans Album
Vashti Bunyan documentary released
Some Things Just Stick In Your Mind: Singles and Demos 1964-1967
- Watch Nicki Minaj's Insane Grammy Performance Of 'Roman ...
- What Does It Mean to Be 'Authentic'?: Searching ...
- Burial's 'Kindred' EP Streaming In Full | Prefix
- New Order, Joy Division Masters Found Under Manchester ...
- Watch Adele's Comeback Performance At The Grammys (Video) ...
- Watch The Beach Boys' Grammy Performance With Maroon ...
- Paul McCartney : 'My Valentine' (Live At Grammys) ...
- Watch Bruce Springsteen's Grammy Performance (Video) | Prefix
- Skrillex & Ellie Goulding Are Dating | Prefix
- Nicki Minaj Responds To Grammy Performance Criticism, Explains ...
- What Does It Mean to Be "Authentic"?
- Blue Sky Black Death, Nacho Picasso: "Phantom Of The Opera" (Video) (Prefix Premiere)
- The Make-Up Reforms For ATP Event In London
- Quarantining The Past: Liz Phair's 'Exile In Guyville" And Lana Del Rey
- Dirty Three: Toward the Low Sun
- Damien Jurado: Maraqopa
- New Order, Joy Division Masters Found Under Manchester Restaurant
- Watch Erykah Badu & Mark Ronson Perform "A La Modeliste" On Letterman
- Watch: RZA Talks 'Californication,' His iPhone App On 'Conan'
- Stream New Albums From Sleigh Bells, Grimes, Poliça
- Official Bonnaroo 2012 Lineup Announced
- Listen: Diplo And Usher Collaborate On "Climax"
- MMOTHS: "Heart" F. Keep Shelly In Athens (Video) (Prefix Premiere)
- Mixtape Roundup: Curren$y, Deniro Farrar, Gucci Mane, Jackie Chain, Project Pat And Nasty Mane
- Errors: Have Some Faith in Magic
- Mux Mool: Planet High School
well i'm sure several players have Bunyan blasting in their headphones before the game. dig the commercial. btw saw tiki barber on celebrity family feud last night....he lost to ed mcmahon's family!
WHAT THE?! THOSE FOOLS HAD THEIR MOST SERIOUS ACTING FACES ON?!! HA, HA, HA... RIDICULOUS!
PAPA SMOKE
the song must've put them in a serious mood.
i wonder if Tiki regrets leaving the Giants now that they won the Super Bowl.
Giant bruisers set to gentle Vashti! That's a pairing meant for comedy and this comes across as too self serious. The video should have taken a lighter tone. Yet for some reason I liked that NBA playoff add with "House of Cards." I think it had something to do with the split-screen aesthetic.
I think the NBA split screen made it work although the spoofs of the NBA on Youtube were even better.
There were spoofs? Hmm... I'll have to check those out.
A haunting tune, "Train Song", is perfect for NFL training camps. Really, what will they find at the end of "The Train"?
Awesome marketing! I think I'll go out and buy a couple dozen Reebok's tomorrow.
Chris
It's about time a sport/ football/clothing commercial appealed with such great taste and flair to women !!! Great job McGarryBowen agency !!!
adria
I DVRed this commercial because it's pure GENIUS. I've been producing music for over 15 years and whoever the person was at ad agency that picked the track definitely knows what they're job title requires of them. Commercials are supposed to make you stop, look, listen and then buy. This is the best commerical I've seen in a very long time and it does what it's supposed to do.
Great job to the ad agency that came up with this concept. It's pure genius.
David
Totally agree with everyone giving kudos to the agency / creative team behind this one. I am actually on this site ONLY because I just *had* to know who was the singer behind that song, so I googled the lyrics! To find out it had been around for about 40 years was, in a word, astonishing. Very catchy ad, very catchy music, and Vashti Bunyan should be extremely grateful that her music will catch a new generation of ears thanks to Reebok, the agency, iTunes and Google.
Doug
pure genious, lyrics paralell the journey to the end to be the best & ad shows how obstacles must be overcome & the best team is at end of ad & if you notice the patriot players are second to last in the ad, just the way it went down
NATI
This commercial is great. Never heard of the singer before but loved the voice and the song. I'm sold on her and Reebok. Great marketing. Well done!
Reebok Fan Now!