News

Record Company Gives Elvis Presley's Grandson Multimillion Dollar Deal, Possibly Unaware of Keough DNA

8:18 p.m. · October 6, 2009 · by Mike Burr

Banking that rock and roll is in the DNA (or more likely a name), Universal has decided to offer the grandson of Elvis Presley a recording contract worth five million dollars. The deal locks in Benjamin Presley Keough for five albums, and, given that he's only seventeen, could put Universal in a bind when he's atop the recording industry. If Julian Lennon's career has taught us anything, it's that having a famous bloodline makes an artist a tremendously safe bet. [The Daily Swarm]