In a move similar to Prince's, 1.5 million copies of Working Man'''s Café, the latest solo effort from the former Kinks frontman and follow-up to 2006'''s Other People'''s Lives, will be included in the October 21 edition of the Sunday Times.
Unlike Prince and The Mail on Sunday, Davies's label V2 reportedly worked directly with the Sunday Times. The giveaway of Working Man'''s Café is part of a six-figure ad campaign that will also involve television, radio, and digital advertising. Davies said he is excited that Sunday Times readers will hear his music ''"organically.''"
The album will be available in stores on October 29 and will include two bonus tracks. A free download of one of the ten tracks, ''"Vietnam Cowboys,''" will be available on the Sunday Times website on October 14.