Update: “I Promise” can be streamed below via Spotify.
The official video directed by Michal Marczak has also been released. Watch below.
Update: Fans that purchased the 20th anniversary edition of OK Computer from Radiohead’s online store W.A.S.T.E. have received a digital download of “I Promise” hours before the official release.
2017 has been one festive year for Radiohead fans. Marking the 20th anniversary since the release of their seminal OK Computer album, the musicsphere has been treated to a slew of goodies celebrating the Oxfordshire shapeshifters’ masterful third album.
Rolling Stone, for example, just conducted an exclusive interview with Thom Yorke, in which he traced his musical, as well as personal, evolution since the epochal record; Elsewhere, Ok Computer‘s finely aged collection of songs have been summoned for visual and biographical reinterpretation to honor the occasion.
Tonight, however, the treat comes from the storied band themselves.
— BBC Radio 6 Music (@BBC6Music) June 1, 2017
In anticipation of the release of OKNOTOK, the special edition OK Computer reissue box set due June 23, Radiohead will tonight be dropping a previously unreleased song. At 12am BST (7pm ET; 6pm CT) on BBC Radio 6 Music, DJ Steve Lamacq be giving “I Promise” it’s official premiere.
The box set will feature 11 rare tracks taken from the OK Computer sessions, including eight b-sides and three songs previously unreleased—with “I Promise” belonging to the latter category.
“I Promise” was a frequent fixture during OK Computer-era live performances, but has never seen a proper studio release. According to the fansite Green Plastic Radiohead, the song was played commonly throughout 1996. “but then vanished from the set list and never resurfaced.”
Check out Radiohead performing “I Promise” in Mansfield in August 1996, almost a year before OK Computer was released.
The release of OKNOTOK will follow a cleverly elaborate promotional campaign launched in anticipation of the reissue. The Reddit community first started speculating a forthcoming anniversary release last month when mysterious Radiohead street started cropping up in various cities.
— martin (@doksan) April 26, 2017
We’ve seen the trend of the cryptic marketing campaigns replicated by other artists since Radiohead started discreetly planting expectations for OKNOTOK. Prefix had previously tracked Aphex Twin‘s series of riddlesome video art before finally announcing Field Day Fest livestream. More recently, we documented Arcade Fire‘s trail of mystery leading up to tonight’s BBC premiere.
Preorder OKNOTOK box set here.