Radio Still Leads The Way In Music Discovery

    A new report by Nielsen has found that radio is still the way most people discover new music, surprisingly enough. Nearly half of the 3,000 consumers surveyed through the online poll stated that radio is their source for fresh tunes. So much for the death of radio.

    The next most popular medium are simple referrals through friends and family. Among teenagers, YouTube is the main vehicle for listening to music. And now blogs can have something to crow about after Nielsen found that they’re a leading indicator on what consumers buy or don’t buy, musically-speaking.

    Also in the study: 36% of the teens polled still buy CDs, but most view digital albums and tracks as a better value. Furthermore, 41% of older consumers (55+) have decreased their music spending “to a large degree” during the current economy. [Spin]