The folks at the 3|4 media firm have enlisted one of their artists, Jay Curry, to put together a mix showcasing all the talent on their impressive roster. What ensues is a 38-minute blend of tracks from the Odd Future squad — Tyler, the Creator, Domo Genesis, Mike G, and MellowHype all appear — along with gifted newcomer Tidus, Bay Area spitters the Jealous Guys, and Southern shit-kickers Bass Drum of Death.
You’ll also get hipped to some up-and-comers including lo-fi singer-songwriter Crass Mammoth and ambient R&B dude ndeluv, both of whom are sure to gain some more attention this year. The same goes for Curry himself, who appears several times as both a rapper and a producer on the last third of the mix. Be sure to check for his track “Susie Q’s”; it might be my favorite cut on here.
You can stream and download the mix and view its track listing below, where you can also find a blurb on 3|4.
3|4 Mix track listing:
- Tidus: Whoa
- The Jealous Guys: Walking Around
- Domo Genesis: Cashmere
- ndeluv: #hoodmusic
- Tyler, the Creator: Bastard
- Crass Mammoth: Punctures
- Terence Ryan: Vocal Layout
- Phlo Finister: Shades
- Tidus: Welcome
- MellowHype: Strip Club
- ndeluv: Never Been
- Mike G: Carrera (prod. Jay Curry)
- Phlo Finister: Wrong # (prod. Jay Curry)
- The Jealous Guys: Brainwash by London
- Jay Curry: Susie Q’s
- The Jealous Guys: Life (prod. Jay Curry)
- Bass Drum of Death: Sucker Free
- MellowHype: 64
- Crass Mammoth: I’m So Poor
3|4 (3qtr.com) is redefining what it means to be in the “music business” – part record label, part venture capital firm and part management company, 3|4 provides the funding, service, and expertise to build sustainable careers for artists. 3|4 is the new venture from David Airaudi, Jimmy Iovine’s ex-strategy executive who discovered and co-manages Odd Future so as you might expect, its what you get when you mix Interscope, Harvard Business School, art school kids and MellowHype.