Here's something you don't expect to see when you turn on ABC Evening News: Pitchfork founder Ryan Schreiber talking about "Five Albums to Watch Out for in 2009." Schreiber's appearance is the opening bid in the broadcast's new attempt to cover pop music with a segment called "New Music Monday."
What this means in terms of Pitchfork's place in the blogosphere is being debated in the comments section at Gorilla vs. Bear. Did the appearance help bring something new and unconventional to the masses weaned on a steady diet of major label fare? Or is Pitchfork itself now becoming too mainstream since they're being given the red carpet by anchor Charlie Gibson?
Meanwhile, if you don't wanna wade through the video, we'll just tell you that Schreiber's picks are Animal Collective's Merriweather Post Pavilion, Bon Iver's Blood Bank EP, the Pains of Being Pure at Heart's self-titled CD, Antony & the Johnson's The Crying Light and the new Taylor Swift CD. Kidding! Just seeing if you all were awake. The final pick is the San Diego one-man act Wavves' self-titled CD, which Schreiber notes has three "v's" in its title (Wavvves) and is "extremely lo-fi."
You gotta figure the old folks at home must have scratched their heads over that one: "Darling, why would I want to listen to something lo-fi? Those Celine Dion CDs are in pristine digital sound! We want only quality music in this McMansion!"
Watch the video here: