Pharrell Williams not really a PC

Those preachy Microsoft ads with all those “celebrities” and “regular people” talking about how they own PC’s have been nearly everywhere in the last week (a faux John Hodgman started talking to me about how he wears tweed the last time I used a public bathroom… needless to say, it was awkward), and apparently they are constructed with a web of lies. It seems that Pharrell Williams doesn’t own a PC, and loves iPods (he owns a gold-plated one). Eva Longoria uses a MacBook, and Deepak Chopra writes all the time about how he uses his iPod as a motivational tool. (In interest of full disclosure, I’m writing this on a MacBook. But for the record, I hate Justin Long.)

 

Now, I’m not suggesting that having an iPod makes you anti-PC (as they are compatible) but you’d think that if Microsoft was going to gather up some celebs to be pitch people, they’d make sure they actually love to use PCs and associated products (like the Zune). [Idolator]

Posted in: PHARRELL
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9 Responses

September 25, 2008 at 12:26 p.m.

At first I thought the "I'm a PC" commercials were okay, but now I'm completely sick of them.

September 25, 2008 at 1:36 p.m.

I think they'll find it hard to find a celeb who would admit to using a Zune. It would be kinda embarrassing.

September 25, 2008 at 1:42 p.m.

I'm a mac and ipod guy but i prefer the PC commercials way more than the pretentious, annoying mac ones.

September 25, 2008 at 1:43 p.m.

I wonder if the guy with the beard really uses a PC.

September 25, 2008 at 2:07 p.m.

I'm writing this on a Mac. Just to let you know.

September 25, 2008 at 5:10 p.m.

i wouldn't be caught dead using a mac. but i still want to listen to music, and therefore own an ipod.

September 26, 2008 at 9:06 a.m.

I like my ipod but I hate using macs, at my old job macs were always breaking left and right. I use Adobe graphics programs on a PC. I would give macs more of a chance if they priced comparably to PCs, it's not like ipods costs so much more than zunes.

October 6, 2008 at 3:55 p.m.

i love the

October 7, 2008 at 12:08 a.m.

the worst part about the PC ads is how utterly uncreative they are (ironic, perhaps)... by basing their own ads on a competitor's ad is essentially saying: if you can't beat them, copy them... the mac ads, although a bit annoying en masse (and hyperbole-driven, of course), do talk about tangible, tactical benefits and features whereas the MS ads aim for something far less virtuous. while the "-er" ads of yesterday are gone (brighter, cleaner, faster, tastier), you'd think MS could hire an agency who could hit above the belt. they seemed to be onto something with the gates/seinfeld ads -- giving MS a "soul" which it has lacked in the past and now almost has... but they got spooked at the gate and listened too closely to the "joe-six-pack" focus groups who didn't get them and pulled something that was otherwise a bit brave... at it's core, perhaps that's more telling than anything.

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