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Peter Bjorn & John For Bud Light Lime

Peter Bjorn & John's "Second Chance" is a song made for commercials: It has that "ohh ahhh" thing in the chorus, and the riff could probably sell the hell out of some Doublemint. But here it is selling Bud Light Lime, a beer that is a "twist" on other beers because it "has" some "lime" in it. All told, it's a pretty okay ad with a better than average song. Corporate synergy? Success in marketing? Yes? [Stereogum]

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Peter Bjorn & John

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