In case you were worried that the over three hundred bands, Van Morrison and Willie Nelson still won’t make SXSW cool enough, gossip hound Perez Hilton and efficient gourmand Rachel Ray will both have a presence at SXSW. While some might decry this as evidence that SXSW has finally “gone corporate” and has hastened its descent along the “Sundance Curve,” they forget that Austin, Texas during SXSW is truly the most magical place on Earth. Donald Trump could drop The Apprentice in the middle of it and barely a ripple would be felt. It also might be cool to see My Morning Jacket cooking some thirty-minute kabobs with Darryl Hall or hearing Perez say something bitchy about Dolly Parton and The Black Keys in the same day. [Brooklyn Vegan]