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Paste Magazine Asking Its Readers for Financial Help

It's hard these days for print music mags. Ad sales are down, forcing some magazines, like Blender, to go under. Paste Magazine is apparently the latest music rag to face financial problems; via a release, the Decatur, Ga., magazine is asking its readers to donate money to keep the magazine afloat. 

As a completely independent magazine, Paste has struggled for the past nine months as advertisers have decided to wait on buying ads in response to the recession. Last month, cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis.


Rather than shut its doors, Paste is launching a reader appeal today to help save the magazine. Many of the artists who’ve been covered by Paste over the years—folks like Neko Case, The Decemberists, Of Montreal, She & Him, Josh Ritter, The Avett Brothers, Brandi Carlile and the Indigo Girls—have donated rare and exclusive tracks to give to anyone who donates to the cause. Two of the tracks were recorded specifically for the campaign. Plus Sixthman has donated an ocean-view cabin on next year’s Cayamo Cruise, and bands like R.E.M. and Band of Horses have donated signed posters to be given away to random supporters.

As noted in the release, Paste is offering tons of freebies to people that donate money. Also noted in the release is that 2008 was Paste's best year, finding the magazine reaching highs in distribution, subscriptions, and web traffic, so it's pretty sad for the printing business when good years can equal doom.


Not to mention the fact that just last month for Record Store Day the magazine offered a "Pay What You Want" for subscriptions campaign, reprising the gambit that increased circulation in 2007 when the magazine followed Radiohead's lead.


Personally, I never read Paste much since I kind of find it to be a music version of "Stuff White People Like" (they completely ignore hip-hop, despite being located a few minutes from Atlanta), but I've enjoyed their film and books coverage. But it's still sad news that yet another music magazine might be forced to close up shop if things don't get better in this economy.


You can read the full release here. To donate money, go here. [via Drive a Faster Car]

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they should try not including free CDs of mediocre music with every issue.

/site_media/uploads/images/users/RWeibush/images.jpeg Jed

Completely ignore hip hop, huh? Couple hours from Atlanta, huh?

Research much?

I've been a subscriber to Paste for years and this is sad. It's a great source for music news, reviews, stories etc. So what if they don't cover hip-hop.. There's plenty of other places that do. Does everyone need to cover everything?

The cd's are now digital btw.

Help Paste.

/site_media/uploads/images/users/JettyProductions/jettywhite1-copy.gif JettyProductions

still mediocre?

/site_media/uploads/images/users/RWeibush/images.jpeg Jed

Yeah, Research Much? I fixed the hours from Atlanta part. I'm not saying I want Paste to do a butt load of hip-hop coverage, but the only hip-hop they ever talk about is Kanye, back packers, and OutKast. I just think they basically ignore the most thriving musical scene in their area--Atlanta's hip-hop community is very vibrant--because it isn't the kind of rap that is cool for a white dude with plastic glasses and a flannel shirt to like.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

I think Paste is an excellent magazine - good reporting, great perspectives, usually pretty taste making. In addition to hip hop, Georgia has been and continues to be a breeding ground for all things alternative/indie, probably most famously for REM. Paste devotes more coverage to these kind of acts the same way rags like Vibe cover hip hop more. Both mags are about life, culture and music, they just have different radar. Viva la Paste! I'm really hoping they can weather the downturn.

/site_media/uploads/images/users/gelliott/dscn3042jpg.JPG gelliott

I realize Georgia is good for indie rock, but the tagline for Paste is "Searching for signs of life in music, film, and culture" suggesting that they don't find life in a music scene 15 minutes from their offices. I think Paste presents itself as a general magazine, but is like a cross between Magnet and No Depression.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

I don't think paying more attention to hip-hop would be a bad idea for them. But I guess, in the end, the publishers go with what they dig. And maybe they don't dig on hip-hop much. Until everything on paper went to hell, they seemed to be doing just fine. And I hope they keep it up. I like their writing, and agree their ability to cover books and film the way they do is excellent. I do wish those comps weren't so tame though. The misrepresent the written content, to my mind.

/site_media/uploads/images/users/mfiander/profile.jpg mfiander

Anyone who thinks profane, misogynistic, simplistic Bankhead snap music, doled out by people who began dealing drugs at age 9, is a "sign of life" needs to have their head examined. Paste is supposed to cover Soulja Boy? What? Do you even read the magazine?


No, not necessarily Soulja Boy, but T.I. would have to do an album with Wilco to get a mention in Paste.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

go go go em

cristina d

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