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Odd Future Sign Group Record Deal

Odd Future Sign Group Record Deal

After months of speculation, and one-off deals with XL and Fat Possum, Odd Future have reportedly inked an umbrella deal with Sony's RED music label, a label that is mostly in the business of distributing music from smaller record labels (and releases music from Andrew Bird and Phoenix). Basically, Odd Future will control the Odd Future label, and they will be allowed to do their music, with some major label backing, their way. Here's a statement from the group's manager:

“It’s based on getting the distribution deal we’ve always envisioned that allows the group to “sign themselves” to their own company and keep their masters. They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business. Freedom and ownership was the whole point. Red and Sony know that its in everyone’s best interest to maintain the group’s authenticity and control. They built it, they deserve it. There’s no cheesy hooks or fluorescent liquor product placements in the works.. It’s about to be fun.. and different.. “

The maddest people right now? Bad Boy Records, Roc Nation, Loud Records, and every other label that bent over backward in the last few months trying to sign the Odd Future kids. The happiest people right now? Odd Future, who are now free to run their own record label. [Rap Radar

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Awesome.

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